I never went to design school. But I love to read everything about it. I have this notebooks I call my design bibles and any tidbits I pick up on books, magazines, online and even just a quote I find inspiring, they all make it to my Design Bibles. One of those things I learned about design is the Psychology of design and I find this not only interesting but pretty useful when I approach my work.
What is the Gestalt Principle?
Gestalt is a psychology term which means “unified whole” – the whole is other than the sum of all its parts. It describes how the mind organizes visual data. The Gestatlt Principle refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. The stronger is the clarity of the form, the more effective the design.