Unsolicited Advice on Web Design

  • Don’t write content focused only on your company. Place emphasis on how buying your product or service will benefit your visitor.

  • Break content into easy to read portions.
  • Be consistent with navigation and layout. Provide text links if you want to use navigation or image maps. Consistency helps your visitors to move about your website.
  • Don’t design your site yourself unless you can make it look smart and professional. Homemade sites don’t sell.
  • Choose your colors carefully. Colors define mood and emotions of your visitors. It also reflects your identity and image branding.
  • Leave some white space. It helps guide the eye from one point to another and eases eye strain.
  • Avoid clip art on professional websites as they look cheap and tacky (unless you are in the graphics business like me). Photos are better. Have your graphics custom made whenever possible.
  • Provide an email link or contact numbers on every page.
  • Ask people to give you honest feedback to test your website thoroughly and give your insight on its usability.
  • Flash is impressive to a visitor the first few times but become tiresome later in waiting for it to load. Use flash sparingly and only when needed.
  • Prepare and study a list of keywords for meta tags. Keywords are important for search engines and researchers to find your site.